DMP (Data Management Platform)
Adnet DMP (Data Management Platform) – These advertisements are only displayed to users whose interests are relevant to you. The system we use scans online content that has been read by the user (on Adnet Media and Delfi websites) and assigns it to the appropriate interest group according to relevant keywords. Later, targeted advertising is displayed to the members of the entire Adnet network. In this way, you can reach those users who are interested in exactly the areas that you need; for example, they might be interested in reading articles about health and gardening, or are looking for recipes. The access can be further narrowed down to a very specific target group, such as those who are seeking to travel to Asia, those who have been reading about diabetes, and so on. DMP groups can be formed not only according to the interests of the user, but also according to age, gender or income.